Research

 
 

It all started when…

THE BIG DEBATE: ETHNIC FAST FOOD VS. AUTHENTIC ETHNIC FOOD

For this research project, I was responsible for creating a design plan that got college students in Harrisonburg, Virginia, to go downtown and eat authentic ethnic foods instead of going to chain restaurants, such as Chipotle or Panda Express.

In my project, I am particularly proud of the personas. The opposing personas seek to resemble two different types of college women who have different outlooks on the purpose of food in their lives. Each persona has a different tone to their lifestyle and I believe the copy in those sections of my research project clearly demonstrate this.

What I used to create the research project: Canva