EXPERIENCE

NYFW 2019: Img focus + Madi atkins, photographer and social media assistant

September 2019

  • Photographed The Blonds and Christian Cowan runway shows

  • Produced social media content for the IMG Focus Instagram posts and stories

James Madison University Panhellenic Council, Videographer and photographer

April 2019 - Present

  • Conceptualized, filmed, and edited a 2-minute promotional video

  • Photographed and retouched the Panhellenic Council photographs for their 2019 - 2020 headshots

  • Planned, filmed, and edited a recruitment video, highlighting the two weekends of sorority recruitment at James Madison University (still in progress)

Koi-Fly Creative, Marketing intern

June 2019 - August 16th, 2019

Internship project

  • Marketing Coordinator: Created a marketing distribution plan that highlights the goals of the company

  • Creative Producer: Helped direct and produce the overall film created for the client.

Assisted in internal marketing production such as: Father's Day social media posts and 4th of July social media videos

FREE PEOPLE, STYLIST

April 2016 - January 2019

Provided excellent customer service so that shoppers leave with a brand new wardrobe that reflects their personality

Assisted online transactions

Assisted management in visual merchandising to create effective visuals

AMSALE: NEW YORK FASHION WEEK, FILM ASSISTANT

October 4 - 5, 2018

Filmed backstage and runway show

Created selects of the best footage from 4 runway shows

Success indicator: produced and edited a 2-minute video from the show (see below)

MADI ATKINS Creative, PHOTOGRAPHY INTERN

December 2018 - May 2019

Retouched photos from fashion campaigns

Chose selects from video-shoots and photoshoots

MASTERYBYMAL, COPYWRITER

January 2019 - Present

Created engaging copy for MasterybyMal.com, a digital marketing teaching platform

Check it out: https://www.masterybymal.com/

INSTAGRAM: @GINA_ZO, SOCIAL MEDIA MANAGER/CONTENT CREATOR

April 2015 - Present

Write copy for captions

Direct photoshoots

Success indicator: engage with 2,500+ followers

NBC’S THE VOICE, CONTESTANT ON TEAM BLAKE

Singing Competition

2015 - 2016

Trained in PR and social media by the NBC PR team

Sang “Cecilia and the Satellite” and “Borderline” in the top 48

SONGS FOR SEEDS, SOCIAL MEDIA ASSISTANT

Interactive children’s music class

August 2018 - December 2018

Executed and planned social media content

Developed ideas for collaborations with other small business owners

Success indicator: Instagram page visits went up 76% in the first two weeks

Skills

Software

Adobe Photoshop, Lightroom, Indesign, Illustrator

Adobe Premiere and iMovie

Sony and Canon models for photography and film

Squarespace and Wordpress

Social Media

Instagram, Facebook, Twitter, Snapchat, and Linkedin

Creative

Storytelling

Copywriting

Website creation (CSS) and organization

Leadership positions

James Madison University: Advertising Club

Video Director

Sigma Kappa

VP of Philanthropic Service

Sisterhood Chairman

T-shirt Chairman

Pancreatic Cancer Research Advocate

Singer on NBCs The Voice

Education

James Madison University, Harrisonburg, VA

B.S. MEDIA ARTS AND DESIGN: Creative Advertising
Projected graduation date: December 2019

Other background knowledge in: Biology, Music Industry, and Fine Arts

scandinavian Design Trip in Stockholm, Sweden

Graphic Design

May 2019 - June 2019 in Stockholm, Sweden

Linkedin learning Certifications

UX: Prototyping

Web Development Foundations: Web Technologies

User Experience for Web Designers

Storytelling for Designers

Contact Me

Email: gina.castanzo@gmail.com